When: June 14-17, 2026
Where: INSEC TEC, Porto, Portugal
Purpose: The purpose of the forum is to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing. The forum explores the trans-disciplinary foundations and extensions of S-D logic, as well as develops mid-range theory consistent with S-D logic’s axioms and narrative
Important Dates
Please submit your abstract by February 20th, 2026 here
Scholars will be notified no later than February 27th 2026 of the status of their submission
Questions?
For additional information, please send an email with your questions to fmm2026_submissions@inesctec.pt
or contact members of the program committee.
Program committee contact information:
Lia Patrício, lia.patricio@inesctec.pt
Stephen L. Vargo, sv@ou.edu
Heiko Wieland, hwieland@csumb.edu
Kaisa Koskela-Huotari, Kaisa.Koskela.Huotari@hhs.se
When: 9 to 12 June 2025
Where: The venue will be Grand Hotel Vesuvio via Nastro Verde, 17 Sorrento
Format
The Naples Forum on Service invites researchers and practitioners to submit papers addressing the 2025 theme: “Care for actors,
communities and environment". This edition emphasizes how care—a concept encompassing empathy, sustainability, and responsibility-intersects
with and enhances the foundational pillars of the Forum: Service-Dominant (S-D) Logic, Service Science, and Systems Theory & Complexity.
Contributions are encouraged that explore how care influences the service landscape, shaping interactions among actors, the environment,
and the value co-creation process, especially in light of social and ecological sustainability. Additionally, in the context of “Care for
Actors, Communities and Environment," technology plays a dual role: it is both a catalyst for enhancing care and a challenge requiring
careful consideration. Submissions are invited to explore how digital platforms, data analytics, artificial intelligence, and other
emerging technologies can enhance care-driven value propositions, improve service provision, and foster sustainable and caring practices.
At the same time, papers should critically examine the potential challenges these technologies pose to privacy, ethical service delivery,
and the equitable distribution of resources across actors and generations.
Important Dates for Call for Paper
Deadline for abstract submission: January 25, 2025
Notification of acceptance: February 10, 2025
Final paper submission (optional): April 30, 2025
Deadline for application submission: January 20, 2025
Deadline for final research proposal submission: May 3, 2025
Date of the Doctoral workshop: June 9, 2025