When: 9 to 12 June 2025
Where: The venue will be Grand Hotel Vesuvio via Nastro Verde, 17 Sorrento
Format
The Naples Forum on Service invites researchers and practitioners to submit papers addressing the 2025 theme: “Care for actors,
communities and environment". This edition emphasizes how care—a concept encompassing empathy, sustainability, and responsibility-intersects
with and enhances the foundational pillars of the Forum: Service-Dominant (S-D) Logic, Service Science, and Systems Theory & Complexity.
Contributions are encouraged that explore how care influences the service landscape, shaping interactions among actors, the environment,
and the value co-creation process, especially in light of social and ecological sustainability. Additionally, in the context of “Care for
Actors, Communities and Environment," technology plays a dual role: it is both a catalyst for enhancing care and a challenge requiring
careful consideration. Submissions are invited to explore how digital platforms, data analytics, artificial intelligence, and other
emerging technologies can enhance care-driven value propositions, improve service provision, and foster sustainable and caring practices.
At the same time, papers should critically examine the potential challenges these technologies pose to privacy, ethical service delivery,
and the equitable distribution of resources across actors and generations.
Important Dates for Call for Paper
Deadline for abstract submission: January 25, 2025
Notification of acceptance: February 10, 2025
Final paper submission (optional): April 30, 2025
Deadline for application submission: January 20, 2025
Deadline for final research proposal submission: May 3, 2025
Date of the Doctoral workshop: June 9, 2025
When: 6 to 9 January 2024
Where: Adelaide Business School at University of Adelaide,
South Australia.
Purpose
FMM 2024 aims to advance the development of service-dominant (S-D) logic by focusing on
foundational issues related to markets and marketing. We will explore the cross-disciplinary
foundations and extensions of S-D logic and discuss the development of mid-range theory
consistent with S-D logic’s axioms and narrative.
Format
Rather than the formal presentation of research papers, FMM 2024 will feature a small number
of invited scholars actively engaged in dialogue, discussion, and occasional debate.
Important Dates
31 July 2023 abstracts due for consideration
21 August 2023 Scholars notified of their submission status
6 January 2024 Doctoral Colloquium
7-9 January 2024 FMM 2024
Questions?
Send any questions to fmm2024@adelaide.edu.au
or contact members of the program committee.
Program committee contact information:
Jodie Conduit University of Adelaide
Stephen L. Vargo University of Oklahoma
Jonathan Baker University of Adelaide
Julia Fehrer University of Auckland