When: 6 to 9 January 2024
Where: Adelaide Business School at University of Adelaide, South Australia.

FMM 2024 aims to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing. We will explore the cross-disciplinary foundations and extensions of S-D logic and discuss the development of mid-range theory consistent with S-D logic’s axioms and narrative.

Rather than the formal presentation of research papers, FMM 2024 will feature a small number of invited scholars actively engaged in dialogue, discussion, and occasional debate.

Important Dates

  • 31 July 2023 abstracts due for consideration

  • 21 August 2023 Scholars notified of their submission status

  • 6 January 2024 Doctoral Colloquium

  • 7-9 January 2024 FMM 2024

Send any questions to fmm2024@adelaide.edu.au or contact members of the program committee.

Program committee contact information:
Jodie Conduit University of Adelaide
Stephen L. Vargo University of Oklahoma
Jonathan Baker University of Adelaide
Julia Fehrer University of Auckland

What's the Naples Forum on Service?

Welcome into the Naples Forum on Service web page!
In coherence with the spirit of the event held in Capri (2009 and 2011), Ischia (2013), Naples (2015) and Sorrento (2017), during which every participant was actor of a co-creating forum where everyone had a key role in the shared value experience, this Forum web page is designed for its users.
The purpose is to overcome geographical constraints of our cultural research environment, to let discussions flow free of any formal, logistic and cultural barrier. The forum is on Service, and topics such as S-D logic, Viable Systems Approach, Service Science, Many-to-Many marketing and other intriguing issues will be addressed in search of common research paths and advances.
The content of the Forum will be represented by papers, abstracts, presentations, pictures, movies and any other kind of material supporting international discussions upon the themes of interest, however the performance of the Forum will be strictly related to everyone contribute, hence look at it as an open tool looking for co-creating activities.
A quick cruise into the Forum web pages and links will bring you into this communicating tool, showing you several forum rooms (designed for discussions) in which an active role of the users will be welcome, as well as areas where you can learn and download material.
The purpose of this web site is also to manage the Naples Forum on Service events (the next will be held in Ischia 4-7 June 2019). Go to the specific pages to learn about the past editions or to follow updates for the upcoming event.
No chat in this Forum, and no synchronic activities. Maybe in the future we will build a Skype room, but in this early stage the Forum will be basically based on static (off-line) activities.