Foundational Publications
Advancing service-dominant logic with systems thinking
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Authors: Elina Jaakkola, Valtteri Kaartemo, Jaakko Siltaloppi, Stephen L. Vargo
Journal: Journal of Business Research 177 (2024) 114592
Year: 2024
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Collaboration Ecosystems
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Authors: Melissa Archpru Akaka, Hope Jensen Schau, Stephen L. Vargo
Journal: Proceedings of the 57th Hawaii International Conference on System Sciences
Year: 2024
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Enabling Value Co-Creation in Partner Collaboration Ecosystems: An Institutional Work Perspective
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Authors: Jenny Elo, Juuli Lumivalo, Tuure Tuunanen, Stephen L. Vargo
Journal: Proceedings of the 57th Hawaii International Conference on System Sciences
Year: 2024
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The nature and fundamental elements of digital service innovation
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Authors: Stephen L. Vargo, Julia A. Fehrer, Heiko Wieland and Angeline Nariswari
Journal: Journal of Service Management
Year: 2023
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Conceptual reconciliation for clarity and impact
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Authors: Stephen L. Vargo
Journal: Academy of Marketing Science
Year: 2023
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Rethinking service in a circular economy
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Authors: Julia A. Fehrer, Stephen L. Vargo
Journal: Journal of Service Management Research
Year: 2023
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Service-Dominant Logic
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Authors: Angeline Nariswari, Stephen L. Vargo
Journal:
Year: 2023
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Emergence in marketing: an institutional and ecosystem framework
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Authors: Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno & Claudia Vaughan
Journal: Journal of the Academy of Marketing Science
Year: 2022
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Artificial intelligence and the shaping of the business context
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Authors: Daniela Corsaro, Stephen L. Vargo, Charles Hofacker, Francesco Massara
Journal: Journal of Business Research
Year: 2022
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Practice Diffusion
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Authors: Melissa Archpru Akaka, Hope Jensen Schau, Stephen L. Vargo
Journal:
Year: 2022
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Beyond Circularity—A Service-dominant (S-D) Logic Perspective
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Authors: Stephen L. Vargo
Journal: Circular Economy and Sustainability (2021) 1:257-260
Year: 2021
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Correction to: Technology as an operant resource in service (eco)systems
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Authors: Stephen L. Vargo, Melissa Archpru Akaka
Journal: Information Systems and e-Business Management
Year: 2021
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Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward
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Authors: Stephen L. Vargo, Kaisa Koskela-Huotari, Melissa Archpru Akaka
Journal: AMS Review
Year: 2021
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Service-dominant logic: Foundations and applications
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Authors: Stephen L. Vargo, Kaisa Koskela-Huotari, Josina Vink
Book: The Routledge Handbook of Service Research Insights and Ideas. 2020
Year: 2020
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Advancing conceptual-only articles in marketing
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Authors: Stephen L. Vargo, Kaisa Koskela-Huotari
Journal: AMS Review
Year: 2020
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Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective
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Authors: Stephen L. Vargo, Melissa Archpru Akaka, Heiko Wieland
Journal: Journal of Business Research
Year: 2020
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Assessing and advancing marketing’s value propositions: a From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation
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Authors: Stephen L. Vargo
Journal: Industrial Marketing Management
Year: 2020
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Assessing and advancing marketing’s value propositions: a disciplinary dialog
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Authors: Stephen L. Vargo
Journal: AMS Review
Year: 2020
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The Role of Emergence in Service Systems
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Authors: Francesco Polese, Debora Sarno, Stephen L. Vargo
Book: Proceedings of the 53st Hawaii International Conference on System Sciences. 2020
Year: 2020
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Advancing sales theory through a holistic view: how social structures frame selling
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Authors: Nathaniel N. Hartmann , Heiko Wieland , Stephen L. Vargo & Michael Ahearne
Journal: Journal of Personal Selling & Sales Management
Year: 2020
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A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation
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Authors: Heiko Wieland, Stephen L. Vargo , Melissa Archpru Akaka, Brad Barbeau
Book: HANDBOOK SDL(CEL'HAIIII), Chap.29
Year: 2019
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Moving forward…
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Authors: Stephen L. Vargo
Journal: Academy of Marketing Science
Year: 2019
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Service Ecosystems Emergence and Interaction: A Simulation Study
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Authors: Satoru Fujita, Claudia Vaughan, Stephen L. Vargo
Book: Proceedings of the 52st Hawaii International Conference on System Sciences. 2019
Year: 2019
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A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation
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Authors: Heiko Wieland, Stephen L. Vargo , Melissa Archpru Akaka, Brad Barbeau
Journal:
Year: 2018
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Services in Society and Academic Thought: An Historical Analysis
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Authors: Stephen L. Vargo, Fred W. Morgan
Book: HANDBOOK SDL(CEL'HAIIII), Chap.02
Year: 2018
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Situating Humans, Technology and Materiality in Value Cocreation
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Authors: Stephen L. Vargo
Journal: Journal of Creating Value
Year: 2018
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Service-Dominant Logic: Backward and Forward
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Authors: Stephen L. Vargo
Book: HANDBOOK SDL(CEL'HAIIII), Chap.41
Year: 2018
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Marketing relevance through market theory
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Authors: Stephen L. Vargo
Journal: Brazilian Journal of Marketing
Year: 2018
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Service-dominant (S-D) logic, service ecosystems and institutions: bridging theory and practice
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Authors: Irene C.L. Ng, Stephen L. Vargo
Journal: Journal of Service Management, Vol. 29 Issue: 4, pp.518-520
Year: 2018
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An Overview of Service-Dominant Logic
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Authors: Robert F. Lusch, Stephen L. Vargo
Journal:
Year: 2018
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Why Service-Dominant Logic?
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Authors: Kaisa Koskela-Huotari, Stephen L. Vargo
Book: HANDBOOK SDL(CEL'HAIIII), Chap.03
Year: 2018
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Service Ecosystem Emergence from Primitive Actors in Service Dominant Logic: An Exploratory Simulation Study
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Authors: Satoru Fujita, Claudia Vaughan, Stephen L. Vargo
Book: Proceedings of the 51st Hawaii International Conference on System Sciences. 2018
Year: 2018
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Further Advancing Service Science with Service-Dominant Logic: Service Ecosystems, Institutions, and Their Implications for Innovation
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Authors: Melissa Archpru Akaka, Kaisa Koskela-Huotari, Stephen L. Vargo
Book: Springer Nature Switzerland AG 2019 P. P. Maglio et al. (eds.), Handbook of Service Science, Volume II, Service Science: Research and Innovations in the Service Economy,
Year: 2018
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Converging on a New Theorical Foundation for Selling
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Authors: Nathaniel N. Hartman, Heiko Wieland, Stephen L. Vargo
Journal: Journal of Marketing
Year: 2018
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Business models as service strategy
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Authors: Heiko Wieland, Nathaniel N. Hartmann, Stephen L. Vargo
Journal: Journal of the Academy of Marketing Science
Year: 2017
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Conceptualizing Value: A Service-ecosystem View
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Authors: Stephen L. Vargo, Melissa Archpru Akaka, Claudia M. Vaughan
Journal: Journal of Creating Value
Year: 2017
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Triads: A review and analytical framework
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Authors: Jaakko Siltaloppi, Stephen L. Vargo
Journal: Marketing Theory
Year: 2017
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Service-dominant logic 2025
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Authors: Stephen L. Vargo, Robert F. Lusch
Journal: International Journal of Research in Marketing
Year: 2017
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Institutional Complexity as a Driver for Innovation inService Ecosystems
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Authors: Jaakko Siltaloppi, Kaisa Koskela-Huotari, Stephen L. Vargo
Journal: Service Science
Year: 2016
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Institutions as resource context
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Authors: Kaisa Koskela-Huotari Stephen L. Vargo
Journal: ournal of Service Theory and Practice
Year: 2016
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Evolving to a new service-dominant logic for health care
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Authors: Keith A. Joiner, Robert F. Lusch
Journal: Innovation and Entrepreneurship in Health
Year: 2016
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Institutions and axioms: an extension and updateof service-dominant logic
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Authors: Stephen L. Vargo, Robert F. Lusch
Journal: Journal of the Academy of Marketing Science
Year: 2016
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A service perspective: Key managerial insights from service-dominant (S-D) logic
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Authors: Charles R. Greer, Robert F. Lusch, Stephen L. Vargo
Journal: Organizational Dynamics
Year: 2016
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Innovation through institutionalization: A service ecosystems perspective
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Authors: Stephen L. Vargo, Heiko Wieland, Melissa Archpru Akaka
Journal: Industrial Marketing Management
Year: 2015
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Service Innovation: A Service-Dominant Logic Perspective
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Authors: Robert F. Lusch, Satish Nambisan
Journal: MIS Quarterly
Year: Not Found
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Service Innovation in the Digital Age: Key Contributions and Future Direction
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Authors: Michael Barrett, Elizabeth Davidson, Jaideep Prabhu, Stephen L. Vargo
Journal: MIS Quarterly
Year: 2015
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Extending actor participation in value creation: an institutional view
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Authors: Heiko Wieland, Kaisa Koskela-Huotari & Stephen L. Vargo
Journal: Journal of Strategic Marketing
Year: 2015
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Extending the context of service: from encounters to ecosystems
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Authors: Melissa Archpru Akaka Stephen L. Vargo
Journal: Journal of Services Marketing
Year: 2015
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Service Systems: A Broadened Framework and Research Agenda on Value Propositions, Engagement, and Service Experience
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Authors: Jennifer D. Chandler and Robert F. Lusch
Journal: Journal of Service Research
Year: 2015
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Signs and Practices as Resources in IT-Related Service Innovation
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Authors: Helge Löbler, Robert F. Lusch
Journal: Service Science
Year: 2014
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A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage
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Authors: Lance Bettencourt, Robert F. Lusch, Stephen L. Vargo
Journal: California Management Review
Year: 2014
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The co-creation of value-in-cultural-context
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Authors: Melissa Archpru Akaka, Hope Jensen Schau, Stephen L. Vargo
Journal: Consumer Culture Theory
Year: 2013
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The Complexity of Context: A Service Ecosystems Approach for International Marketing
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Authors: Melissa Archpru Akaka, Stephen L. Vargo, and Robert F. Lusch
Journal: Journal of International Marketing
Year: 2013
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Technology as an Operant Resource in Service (Eco)Systems
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Authors: Melissa Archpru Akaka and Stephen L. Vargo
Journal: Information Systems and e-Business Management
Year: 2013
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Evolving service for a complex, resilient, and sustainable world
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Authors: Robert F. Lusch, James C. Spohrer
Journal: Journal of Marketing Management
Year: 2012
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Value Co-creation and Service Systems (Re)formation: A Service Ecosystems View
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Authors: Stephen L. Vargo and Melissa Archpru Akaka
Journal: INFORMS Service Science
Year: 2012
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A Service Science Perspective on Higher Education
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Authors: Robert Lusch and Christopher Wu
Journal: Center for American Progress
Year: 2012
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Health Care Customer Value Cocreation Practice Styles
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Authors: Janet R. McColl-Kennedy, Stephen L. Vargo, Tracey S. Dagger, Jillian C. Sweeney and Yasmin van Kasteren
Journal: Journal of Service Research
Year: 2012
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The value of a metaphor: Organizations and ecosystems
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Authors: Matthew M. Mars, Judith L. Bronstein, Robert F. Lusch
Journal: Organizational Dynamics
Year: 2012
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The forum on markets and marketing (FMM) : Advancing service-dominant logic
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Authors: Robert F. Lusch and Stephen L.Vargo
Journal: Marketing Theory
Year: 2012
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Toward a Service (Eco)Systems Perspective on Value Creation
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Authors: Wieland, Polese, Vargo, and Lusch
Journal: International Journal of Service Science, Management, Engineering, and Technology
Year: 2012
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From Micro to Macro: Stakeholders and Institutions
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Authors: Stephen L. Vargo
Journal: Journal of Macromarketing
Year: 2011
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Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market
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Authors: Stephen L. Vargo
Journal: European Journal of Marketing
Year: 2011
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On marketing theory and service-dominant logic: Connecting some dots
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Authors: Stephen L. Vargo
Journal: Marketing Theory
Year: 2011
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On marketing theory and service-dominant logic: Connecting some dots
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Authors: Stephen L. Vargo
Journal: Marketing Theory
Year: 2011
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Reframing Supply-Chain Management: A Service-Dominant Logic Perspective
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Authors: Lusch, Robert F
Journal: Journal of Supply Chain Management
Year: 2011
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A Stakeholder-Unifying, Cocreation Philosophy of Marketing
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Authors: Lusch, Robert F., and Frederick E. Webster Jr.
Journal: Journal of Macromarketing
Year: 2011
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It's all B2B...and beyond: Toward a systems perspective of the market
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Authors: Vargo, Stephen L., and Robert F. Lusch
Journal: Industrial Marketing Management
Year: 2011
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Contextualization and value-in-context: How context frames exchange
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Authors: Chandler, Jennifer D., and Stephen L. Vargo
Journal: Marketing Theory
Year: 2011
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Stepping aside and moving on: a rejoinder to a rejoinder
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Authors: Vargo, Stephen L., and Robert F. Lusch
Journal: European Journal of Marketing
Year: 2011
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Service-dominant logic: a necessary step
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Authors: Lusch, Robert F., and Stephen L. Vargo
Journal: European Journal of Marketing
Year: 2011
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Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory on the market
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Authors: Vargo, Stephen L.
Journal: European Journal of Marketing
Year: 2011
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Practices, systems, and meaning-making: An introduction to the special section on markets and marketing
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Authors: Vargo, Stephen L.
Journal: Australasian Marketing Journal
Year: 2010
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"Relationship" in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic
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Authors: Vargo, Stephen L., and Robert F. Lusch
Journal: Journal of Business Market Management
Year: 2010
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From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship
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Authors: Vargo, Stephen L., and Robert F. Lusch
Journal: Journal of Business Market Management
Year: 2010
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Advancing Service Science with Service-Dominant Logic: Clarifications and Conceptual Development
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Authors: Vargo, Stephen L., Robert F. Lusch., and Melissa Archpru Akaka
Journal: Handbook of Service Science, Service Science: Research and Innovations in the Service Economy
Year: 2010
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Transitioning from service management to service-dominant logic: Observations and recommendations
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Authors: Gummesson, Evert., Robert F. Lusch, and Stephen L.Vargo
Journal: International Journal of Quality and Service Sciences
Year: 2010
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Service, value networks and learning
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Authors: Lusch, Robert F., Stephen L. Vargo, and Mohan Tanniru
Journal: Journal of the Academy of Marketing Science
Year: 2010
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Service-Dominant Logic - A Guiding Framework for Inbound Marketing
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Authors: Lusch, Robert F. and Stephen L. Vargo
Journal: Marketing Review St. Gallen
Year: 2009
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Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective
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Authors: Stephen L. Vargo
Journal: Journal of Business & Industry Marketing 24(5/6), 373-379
Year: 2009
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Service-Dominant Logic as a Foundation for Service Science: Clarifications
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Authors: Vargo, Stephen L., Melissa Archpru Akaka
Journal: Service Science 1(1), 32-41
Year: 2009
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The evolving brand logic: a service-dominant logic perspective
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Authors: Merz, Michael A., Yi He, and Stephen L. Vargo
Journal: Journal of the Academy of Marketing Science
Year: 2009
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The service system is the basic abstraction of the service science
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Authors: Maglio, Paul P., Stephen L. Vargo, Nathan Caswell and Jim Spohrer
Journal: Information Systems and E Business Management
Year: 2009
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The Service-Dominant Mindset
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Authors: Lusch, Robert F. and Stephen L. Vargo
Journal: Service Science, Management and Engineering, 89-96
Year: 2008
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On value and value co-creation: A service systems and service logic perspective
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Authors: Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka
Journal: European Management Journal 26, 145-152
Year: 2008
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Most-cited article published in the European Management Journal in last five years
Customer Integration and Value Creation: Paradigmatic Traps and Perspectives
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Authors: Vargo, Stephen L.
Journal: Journal of Service Research 11 (2), 211-215
Year: 2008
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Why service?
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Journal of the Academy of Marketing Science 36, 25-38
Year: 2008
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Service-Dominant Logic: Continuing the Evolution
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Journal of the Academy of Marketing Science 36, 1-10
Year: 2008
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Most-cited article published in the Journal of the Academy of Marketing Science in last five years
From good to service(s): Divergences and convergences of logics
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Industrial Marketing Management
Year: 2008
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Most-cited article published in Industrial Marketing Management in last five years
Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann
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Authors: Michel, Stefan, Stephen L. Vargo and Robert F. Lusch
Journal: Journal of the Academy of Marketing Science 36, 152-155
Year: 2008
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Most-cited article published in Industrial Marketing Management in last five years
Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic
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Authors: Lusch, Robert F. Stephen L. Vargo and Gunter Wessels
Journal: IBM Systems Journal 47 (1), 5-14
Year: 2008
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Marketing's Evolving Identity: Defining Our Future
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Authors: Lusch, Robert F.
Journal: Journal of Public Policy & Marketing 26 (2), 261-268
Year: 2007
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On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive
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Authors: Vargo, Stephen L.
Journal: Australasian Marketing Journal 15 (1), 53-60
Year: 2007
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Most-cited article published in Australasian Marketing Journal in last five years
Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic
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Authors: Vargo, Stephen L.
Journal: Australasian Marketing Journal 15 (1), 105-108
Year: 2007
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Competing through service: Insights from service-dominant logic
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Authors: Lusch, Robert F. Stephen L. Vargo and Matthew O’Brien
Journal: Journal of Retailing, 83(1), 2-18
Year: 2007
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Most-cited article published in Journal of Retailing since 2007
The Small and Long View
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Authors: Lusch, Robert F.
Journal: Journal of Macromarketing, 26(2), 240-244
Year: 2006
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
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Authors: Lusch, Robert F. and Stephen L. Vargo
Journal: Armonk, NY: M. E. Sharpe
Year: 2006
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Historical Perspectives on Service-Dominant Logic
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Authors: Vargo, Stephen L. Robert F. Lusch and Fred W. Morgan
Journal: Armonk, NY: M. E. Sharpe
Year: 2006
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Historical Perspectives on Service-Dominant Logic
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Authors: Vargo, Stephen L. Robert F. Lusch and Fred W. Morgan
Journal: Service-Dominant Logic of Marketing: Dialog, Debate, and Directions (pp.29-42)
Year: 2006
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Service-dominant logic: What it is, What it is not, What it might be. The service dominant logic of marketing: Dialog debate and directions
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Service-Dominant Logic of Marketing: Dialog, Debate, and Directions (pp.43-56)
Year: 2006
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Service-Dominant Logic as a Foundation for Building a General Theory. The service dominant logic of marketing: Dialog debate and directions
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Authors: Lusch, Robert F. and Stephen L. Vargo
Journal: Service-Dominant Logic of Marketing: Dialog, Debate, and Directions (pp.406-420)
Year: 2006
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Service-dominant logic: reactions, reflections and refinements
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Authors: Lusch, Robert F. and Stephen L. Vargo
Journal: Marketing Theory, 6(3), 281–288
Year: 2006
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Most-cited article in the history of Marketing Theory
Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management
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Authors: Lusch, Robert F. Stephen L. Vargo and Alan J. Malter
Journal: Organizational Dynamics, 35(3), 264–278
Year: 2006
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Most-cited article published in Organizational Dynamics in last five years
Services in Society and Academic Thought: A Historical Analysis
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Authors: Vargo, Stephen L. and Fred W. Morgan
Journal: Journal of Macromarketing, 25 (1), 42-53
Year: 2005
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Evolving to a new dominant logic for marketing
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Journal of Marketing, 68 (January),1-17
Year: 2004
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Most-cited article published in the Journal of Marketing since 2000 (Winner of AMA Maynard Award for Best Theoretical Contribution in Marketing)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
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Authors: George S. Day, John Deighton, Das Narayandas, Evert Gummesson
Journal: Journal of Marketing 68(1):18-27
Year: 2004
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The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model
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Authors: Vargo, Stephen L. and Robert F. Lusch
Journal: Journal of Service Research, 6 (4), 324-335
Year: 2004
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Seventh-most-cited article published in the history of the Journal of Service Research