Forum on Markets and Marketing (FMM)
5th Forum of Markets and Marketing: June 12-16, 2016
We are pleased to announce that the Service Systems Group at WMG will be hosting the 5th biennial Forum on Markets and Marketing (FMM) in 2016. FMM2016 will be held June 12-16, 2016 at the beautiful Palazzo Pesaro-Papafava, the University of Warwick’s location in Venice, Italy.
FMM2016 Organizing Committee
Robert F. Lusch, University of Arizona
Stephen L. Vargo, University of Hawaii
Irene Ng, WMG (Local Chair)
Susan Wakenshaw, WMG (Programme Coordinator)
David Reynolds, WMG (Programme Coordinator)
The Forum on Markets and Marketing (FMM) was established in 2007 and became a reality in 2008 when the inaugural Forum on Markets and Marketing (FMM2008), was held at the University of New South Wales, Australia. Equally successful forums (FMM2010, FMM2012, FMM2014) have been held in Europe and New Zealand.
The purpose of the Forum is to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic. Accomplishing this purpose is facilitated by a small number of scholars actively engaging in dialogue and discussion, as well as occasional debate, over several days, rather than the formal presentation of research papers.
Among the many ways to examine the results of FMM is to relate it to published articles that were a direct result of FMM. Of course there are many other measures such as network building, critical insights obtained, co-development of research agendas, making new friends and other results. In terms of published articles the following results are noteworthy.
- European Journal of Marketing
- Marketing Theory
- The Journal of Macromarketing.