Forum on Markets and Marketing (FMM)
Purpose
The purpose of the Forum is to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic. Accomplishing this purpose is facilitated by a small number of scholars actively engaging in dialogue and discussion, as well as occasional debate, over several days, rather than the formal presentation of research papers.
Background
The Forum on Markets and Marketing (FMM) was established in 2007 and became a reality in 2008 when the inaugural Forum on Markets and Marketing (FMM2008), was held at the University of New South Wales, Australia. Equally successful forums (FMM2010, FMM2012, FMM2014, FMM2016, FMM18, FMM20, FMM22) have been held in Europe, New Zealand, USA, and virtually.
Previous Editions
Host: Aalto University, Helsinki (Finland)
Date: June 12-15, 2022
Title: 8th Forum on Markets and Marketing: June 12-15: Institutions, Service Ecosystems, and Emergence
Host: Aalto University, Helsinki (Finland) - virtual event due to Covid-19 Pandemic
Date: September 8-15, 2020
Title: 7th Forum on Markets and Marketing: September 8-15, 2020 (virtual): Institutions, Service Ecosystems and Emergence
Host: University of Arizona, Tucson (AZ)
Date: December 12-15, 2018
Title: 6th Forum of Markets and Marketing: December 12-15, 2018: Further Advancing the Metatheory and Midrange Theory of Service-Dominant Logic
Host: Service Systems Group at WMG, University of Warwick in Venice (Italy)
Date: June 13-16, 2016
Title: 5th Forum on Markets and Marketing
4th
Host: CTF, Service Research Center Karlstad University, Sweden
Date: June 16-19, 2014
Title: 4th Forum on Markets and Marketing
Host: University of Auckland Business School (New Zealand)
Date: December 10-12, 2012
Title: Forum on Markets and Marketing 2012 (FMM12)
2nd
Host: Cambridge University, United Kingdom
Date: DayStart-EndDate Month 2010
Title: Title
1st
Host: University of New South Wales, Australia
Date: December 4-6, 2008
Title: The Forum on Markets and Marketing: Extending Service-Dominant Logic