Presentations - Service-Dominant Logic

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The Forum on Markets and Marketing: Extending Service-Dominant Logic
September 23-26, 2010
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Part of the "Grand Challenge in Service" Week Hosted by Cambridge University, UK.

Service Week Webpage

Upcoming Presentations

September 22, 2010
Grand Challenge in Service
University of Cambridge

September 23-26, 2010
Forum on Markets and Marketing: Extending Service-Dominant Logic
University of Cambridge

September 27-29, 2010
18th International Colloquium on Relationship Marketing
Henley Business School
University of Reading

September 30, 2010
5th Annual Conference of the Henley Centre for Customer Management
University of Reading

October 1, 2010
Freie University of Berlin
Program on Uncertainty

Contacts

Robert F. Lusch
University of Arizona
Phone:(520) 370-9922
Email: rlusch@sdlogic.net

Stephen L. Vargo
University of Hawaii
Phone:(808) 956-8167
Email:svargo@sdlogic.net

Presentations on Service-Dominant Logic

"The Service Ecosystem"
Presented by Robert Lusch and Stephen Vargo
Presentation at the 19th annual Frontiers in Service Conference
Karlstad, Sweden, June 11th-13th, 2010

"Simplification and Reconciliation"
Presented by Stephen Vargo
Presentation at the 19th annual Frontier in Service Conference
Karlstad, Sweden, June 10th, 2010

"Markets as Conversation"
Presented by Robert Lusch
Presentation at the 2010 Marketing Science Conference
Cologne, Germany, June, 2010

"The Service Ecosystem"
Presented by Robert Lusch and Stephen Vargo
Naples, Italy, June 9th, 2010

"Service-Dominant Logic:An Alternative Mindset for Innovation"
Presented by Stephen Vargo
Presentation at the 2009 Ministry of the Knowledge Economy Conference on Service Innovation through R&D
Seoul, Korea, November 10, 2009

"Frontiers in Service-Dominant Logic"
Presented by Stephen Vargo
Honolulu, Hawaii, November 1, 2009

"Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective"
Presented by Stephen Vargo
Presentation at the SERVSIG Doctoral Consortium
Honolulu, Hawaii, October 29, 2009

"Service-Dominant Logic: An Introduction"
Presented by Stephen Vargo
Presentation at the University of Bayreuth
Bayreuth, Germany, June 10, 2009

"Alternative Logics for Service(s)"
Presented by Stephen Vargo
Presentation at the Tekes-Serve Annual Seminar
Helsinki, Finland, May 28, 2009

"Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective"
Presented by Stephen Vargo
Presentation at the Hanken School of Economics
Helsinki, Finland, May 27, 2009

"Alternative Logics for Service Science"
Presented by Stephen Vargo
Presentation at the International Symposium on Service Science
Leipzig, Germany, March 23, 2009

"Alternative Logics for Service Science and Service Systems"
Presented by Stephen Vargo
Presentation at the Service Systems Workshop
Cambridge University, England, March 20, 2009

"Service-Dominant Logic: An Alternative Mindset"
Presented by Stephen Vargo
Presentation at the Advanced Institute of Management, Practitioner Seminar
London, England, March 18, 2009

"Alternative Logics for Research in Service(s)"
Presented by Stephen Vargo
Presentation at the Advanced Institute of Management, Research Seminar
London, England, March 18, 2009

"Service - Dominant Logic and Markets as Systems: An Overview"
Presented by Stephen Vargo and Robert Lusch
Presentation at the Hawai'i International Conference on System Sciences
Waikoloa Village Resort, HI, January 5, 2009

"Service-Dominant Logic, Market Theory, and Marketing Theory"
Presented by Stephen Vargo and Robert Lusch
Presentation at Otago Forum 2
Dunedin, NZ, December 10, 2008

"Service-Dominant Logic:A Brief Update"
Presented by Stephen Vargo and Robert Lusch
Presentation for the Forum on Market and Marketing: Extending Service-Dominant Logic
December 4, 2008

"Beyond the Game: A Service-Dominant Logic View of Value Creation"
Presented by Stephen Vargo
Presentation to the European Association of Sports Management
September 11, 2008

"Service-Dominant Logic: Prologue, Progress, and Prospects"
Presented by Stephen Vargo
38. Jahrestagung der Kommission Marketing
Berlin, January 18, 2008

"Service-Dominant Logic: Prologue, Progress, and Prospects"
Presented by Stephen Vargo
Faculty Research Presentation
University of Bayreuth, January 16, 2008

"Alternative Logics for Service Innovation"
Presented by Stephen Vargo
Hawaii International Conference on Systems Sciences
Symposium on Service Innovation and SSME, January 07, 2008

"Relationship: Toward Service-Dominant Logic Transcendence and Unification"
Presented by Robert F. Lusch and Stephen L. Vargo
Relationship Marketing Summit, December 13, 2007

From Goods to Service(s): A trail of Two Logics
Presented by Stephen Vargo
Presentation for the Service Science Seminar,
University of California, Merced, October 9, 2007

"Foundations of Resource-Integration Theory: Toward an S-D Logic informed Theory of the Market"
Presented by Stephen Vargo
Frontiers in Service Conference, October 6, 2007

"Alternative Logics for Service Innovation"
Presented by Stephen Vargo
Global Advanced Technology Innovation Consortium Conference,
Global Innovation Challenges and Opportunities, September 27, 2007

“Service-Dominant Logic: Progress and Prospects”
Presented by Stephen Vargo, Robert Lusch, Melissa Akaka, and Yi He
2007 AMA Summer Educators’ Conference, August 5, 2007

“Service-Dominant Logic: Overview, Update and Directions”
Presented by Stephen Vargo
University of Waikato, July 26, 2007

“From Goods to Service(s): A Trail of Two Logics”
Presented by Stephen Vargo
University of Auckland, Center of Digital Enterprise, July 25, 2007

“From Goods to Service(s): A Trail of Two Logics"
Presented by Stephen Vargo
University of Auckland, July 24, 2007

“Service-Dominant Logic: Overview, Update and Directions”
Presented by Stephen Vargo
University of Auckland, July 23, 2007

“An Overview of Service-Dominant Logic”
Presented by Stephen Vargo
University of St. Gallen, July 9, 2007

“A Service Logic for Service Science”
Presented by Stephen Vargo
Carnegie Mellon University, May 25, 2007

“Service(s) Service Rationale(s)”
Presented by Stephen Vargo
Cambridge, Service Science (SSME) Symposium, July 14, 2007

“The Service-Dominant Logic Mindset: An Overview and Preview”
Presented by Stephen Vargo
Oslo, Norway, April 27, 2007

“The Service-Dominant Logic Mindset: A Primer and Preview”
Presented by Stephen Vargo
BI Norwegian School of Management, April 24, 2007

“The Service-Dominant Logic Mindset: A Primer and Preview”
Presented by Stephen Vargo
Stockholm University School of Business, April 23, 2007

“Research and Methodological Challenges in Research on Collaboration and Co-Creation of Value”
Presented by Robert Lusch, Stephen Vargo and Yi He
AMA Winter 2007 Educators’ Conference, February 16-19, 2007

"Alternative Logics for Service Science: The Service-Dominant Logic Perspective"
Presented by Stephen L. Vargo
IBM Almaden Research Center; January 31, 2007

"From Goods to Service(s):A Trail of Two Logics"
Presented by Stephen L. Vargo
Service the Science Seminar Series, University of California, Berkeley; January 30, 2007

"The Service-Dominant Logic Mindset:Overview and Directions"
Presented by Stephen L. Vargo
University of Melbourne, December 8, 2006

"On Theories of Markets and Marketing:From Positively Normative to Normatively Positive"
Presented by Stephen L. Vargo
BIGMAC 3: EMAC/ANZMAC Research Symposium; October 7, 2006

"The Service-Dominant Mindset"
Presented by Robert F. Lusch and Stephen L. Vargo
IBM’s Service Science Management and Engineering Conference: Education for the 21st Century
October 7, 2006

"A Service Foundation for a Science of Service"
Presented by Stephen L.Vargo
Business Services Research, Tokyo Research Laboratory, IBM Japan, Ltd.

"The Future of Marketing: A Service-Dominant Logic Perspective"
Presented by Stephen L. Vargo
The PhD Project Marketing Doctoral Student Association Conference,
Chicago, Aug 3, 2006

"The Emerging Service-Logic Mindset:An Introduction and Global Implications,"
Presented by Stephen L. Vargo
The Pacific Asian Lecture Series, Honolulu, HI, July 11, 2006

"S-D Logic as a Foundation for Service Science"
Presented by Stephen L. Vargo
Frontiers in Service; Brisbane, Australia;June 29-July 2, 2006

"Service-Dominant Logic: Clarifications and Elaborations"
Presented by Stephen L. Vargo
Frontiers in Service; Brisbane, Australia;June 29-July 2, 2006

"Conceptual Foundations for a Science of Service"
Presented by Robert F. Lusch and Stephen L. Vargo
Conference on the Art and Science of Services; Madrid, Spain;May 24, 2006

"Thinking Small and Long"
Presented by Robert F. Lusch
Ohio State University; May 19, 2006

"Thinking Small and Long:Service-Dominant Logic & Agent Based Modeling "
Presented by Robert F. Lusch
University of Hawaii; March 10, 2006

"The Service-Dominant Logicof Marketing"
Presented by Robert F. Lusch
MMA Annual Conference; Chicago, Illinois; March 16, 2006

"Service-Dominant Logic: Update from the Otago Forum"
Presented by Stephen L. Vargo
Special Session Presentation for the ANZMAC Conference; December 5, 2005

"Service-Dominant Logic: The New Frontier of Marketing"
Presented by Robert F. Lusch and Stephen L. Vargo
Business Briefing for the Otago Forum on Service-Dominant Logic; November 25, 2005

"What S-D Logic Might Be"
Presented by Robert F. Lusch and Stephen L. Vargo
The Otago Forum on Service-Dominant Logic; November 23, 2005

"Overview of theService-Dominant Logic of Marketing"
Presented by Robert F. Lusch and Stephen L. Vargo
Academic Presentation for the Otago Forum on Service-Dominant Logic;
November 21, 2005

"Service-Dominant Logic:What It Is and What It Is Not"
Presented by Robert F. Lusch and Stephen L. Vargo
The Otago Forum on Service-Dominant Logic; November 21, 2005

"Avoiding the Mistake of Overmarketing"
Presented by Robert F. Lusch and Stephen L. Vargo
2004 Cultural Perspectives in Marketing Conference; Puebla, Mexico; September 24, 2004

Service-Dominant Logic

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Presentations on Service-Dominant Logic